DMA 1
Improving and Critiquing ESPN A ccording to Writing and Editing for Digital Media by Brian Carroll communication is the dynamic, co-created practice of shared meaning. Today I will be critiquing the popular website ESPN 's effectiveness when communicating to their viewers. When observing a websites communicative strategies you must first look at the tone and voice of the website. The website's tone helps attract viewers towards excitement happening in the world of sports, but the voice lacks to attribute with the tone. The website guides the direction of an emotional feeling towards viewers with the sports pictures and scores at the top of the website, but misses including a specific outlined voice for the website. I believe the tone is appropriate because it adds to the exciting things that are constantly occurring in sports. In my opinion the greatest feature of the website is the drop down menu at the very top. It promotes use by giving the viewers options ...